“If you just google fintech apps, you’ll find so many companies are coming to market that it’s impossible to keep them straight, and the average consumer or advisor won’t always want to go with big names,” Sherry said. “The big names that bubble up are sometimes the ones that are charging huge fees and are dominating the market to the disadvantage of consumers, and there are so many that I would be cautious about recommending."
Founded in 1971 as a telephone hotline, Consumer Action offers alerts, educational materials and tips to Americans to help protect them from fraud.