In the end, advisors who know this market caution colleagues to be neither opportunistic nor to cast it in too standard a mold. While many African-American investors may be risk-adverse, there also are risk-takers. And as African-American wealth spreads and is passed on to new generations, attitudes about money and investing are certain to change and grow more diverse.
Says Harris: "I think the mistake a lot of [financial] companies make is trying to group all African-Americans together."
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