Creative Planning LLC continued its aggressive buying with the addition of JBJ Invest, a Charleston, S.C.-based registered investment advisor with more than $735 million in assets, according to a news release.

Terms of the deal were not disclosed.

JBJ Invest, which was founded in 2012 by Dr. Jim Jackson to serve the dental community, provides financial planning and portfolio management services to individuals, families, trusts, and institutions, particularly within its specialty healthcare niche, the release said.

Mathew Emmert, owner and chief investment officer of JBJ Invest, said in a statement that the firm's primary goal has always been to help clients “understand, articulate, and achieve their financial objectives,” and Creative Planning’s culture and its holistic service offering fit perfectly with that mission.

“They've seamlessly incorporated an impressive suite of solutions into their unique planning process, including tax and legal expertise, which will serve our clients—particularly our practitioners and small business owners—extremely well in the years ahead,” he said.

Emmert added that he has long admired what Mallouk has built at Creative Planning. “He's a pioneer in the independent advisor space who has done extraordinary work on behalf of his clients and employees. The JBJ Invest team is privileged to be associated with this culture of exceptionalism, and we intend to carry it forward,” he said.

Creative Planning CEO Peter Mallouk recently told Financial Advisor that when it comes to looking for acquisition partners, “We eliminate 95% of the firms we’re talking to, we just don’t get past the first call, because we’re focused on the culture.”

He said folding JBJ into the firm was an easy decision. “JBJ's core values of integrity, accuracy, consistency, and service so clearly aligned with our values,” he said. He added that the firms’ presence in South Carolina and 40 other states will help Creative Planning expand its reach in those markets.

This is the third acquisition this year for the Overland Park, Kansas-based Creative Planning. It has bought 25 firms since it began acquiring firms three years ago. It manages more than $100 billion in assets across all 50 states and 65 countries, as of February 15.

DeVoe & Co. served as financial advisor to JBJ Invest on the transaction.