“I kept the idea in my back pocket because as a licensed broker working for a securities firm anything I would’ve produced would’ve been my employer’s property,” he says. He finally took the plunge and started GMA in 2013 along with Keme Ndukwe, a former colleague from London who has the technology chops that complement Pappous’ forte in financial markets and spreadsheets. In toto, about 15 people were involved in creating GMA.
GMA began the beta launch of its free, 90-day snapshot product in early December. It aims to roll out follow-on products such as a subscription-based service to monitor a portfolio’s performance monthly, along with more robust risk/reward analytics such as M2 (the Modigliani risk-adjusted performance), the information ratio and the modified Sharpe ratio.