2. Ask for someone that disagrees with a viewpoint to review a message before hitting send.
3. Ask the question, “Is this going to potentially hurt the business?” If the answer is “yes,” it is probably best to delete it.
4. Make sure the message is professional in nature and does not include profanity.
5. Know that once a message goes viral, it really cannot be undone.
Varying Opinions From Financial Planning Association Members:
Authentic
"Social media is best used by showing our authentic self. If you are politically active and tweet about politics, you will attract followers who appreciate what you are saying and turn off the people who don't. That is a good thing.”
—Carolyn McClanahan, Life Planning Partners Inc.
Trolls
“Using social media to express your political opinions is the modern-era soap box. You'll get cheers and jeers. But in today's day and age, trolls are much more vicious than a tomato in your face.” —Jeffrey Edwards, Atlas Financial Planning
Thoughtfulness
“I remember when Facebook was not open to all and it was a pretty happy place. Now it is full of fake news and people communicating in ways that I don't think they do in real life (or at least I hope they don't). I believe we have a responsibility to each other to control our impulses and spread thoughtfulness, not just the most recent random thought.” —Tracey Ann Gordineer, Paramount Investment Advisors Inc.