Know What You Want Out Of The Publicity
What are the three to four messages to communicate? What is your agenda? “Know the critical thing you want to get across,” Weinberg said. This can mean gathering all needed backup data and being prepared.
If general questions come up, that is when to hit on the key messages. Regarding ending interviews, Weinberg recommended, “If people are nervous, they want to wrap up the interview. Instead, say, ‘Just to reiterate, this is what I am trying to get across.’”
If reporters go off on a tangent, that can be a good thing. However, you might need to find a way to bridge back to your key messaging, he said.
Mike Byrnes is a national speaker and owner of Byrnes Consulting, LLC. His firm provides consulting services to help advisors become even more successful. Need help with business planning, marketing strategy, business development, client service and management effectiveness? Read more at ByrnesConsulting.com and follow @ByrnesConsultin.