If you are using an archiving service, like Arkovi, or a compliance vendor like MarketCounsel, they often provide a sample policy to start with and then and advisory firm can customize it as needed.
Don't Be A Fool ... Use Common Sense
It is scary to think about the risks with social media, but a "do not use" policy is a huge mistake. To be successful in the future, a firm will need to have a strong online presence. With that said, if an organization is going to use social media, it should protect the entity and the brand with a social media policy that doesn't just sit on the shelf, but is actually used.
Hopefully my advice pushes advisors harder to take some action in this area this year.
Note: As always, check with your compliance department for its specific guidelines on what your organization will allow you to do with social networks. It is strongly recommended you hire an archiving service to capture all social media communications.
Mike Byrnes founded Byrnes Consulting to provide consulting services to help advisors become even more successful. His expertise is in business planning, marketing strategy, business development, client service and management effectiveness, along with several other areas. Read more at www.byrnesconsulting.com.