Step 4: Track results: Knowing how things are working out is essential. As you use the Everyone Wins Process, the only way you will know if your actions have helped your relationships achieve their self-interests is if you track results. You will also want to know if you are getting the outcomes you're looking for.

By tracking results you can determine where to best focus your efforts to maximize your future success. For example, you might decide to optimize other client relationships, or you might choose to refine the value you’re providing.

Conclusions
Yes, you can. You can probably double or at least significantly increase your revenues no matter what your revenues are today over the next two years. What’s already becoming evident is that negative market conditions need not be much of an obstacle and can even prove advantageous. The Everyone Wins Process works extremely well. The complication is that for the majority of financial advisors it’s not easy. It takes commitment and hard work, and you’ll likely have to approach aspects of your financial advisory business somewhat differently than you are today.

In these difficult times, your ability to enhance and optimize your business relationships will likely serve you very well in first maintaining your clientele and then growing it. Mastering the Everyone Wins Process will probably make you much more economically successful and produce stronger relationships, which often have additional advantages. For many leading ultra-wealthy entrepreneurs, the Everyone Wins Process is not only economically enhancing, it’s life enhancing—and that means a lot all the time and especially now. The Everyone Wins Process can do the same thing for you.

Russ Alan Prince, president of R.A. Prince & Associates, is a consultant to family offices, the ultra-wealthy and select professionals.

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