Chris Du Bois has been promoted to senior vice president, chief digital officer at Allianz Life Insurance Company of North America, Allianz announced Tuesday.

In this role, Du Bois is responsible for the company’s digital strategy and execution, including email, mobile, apps, websites, social media, customer relationship management and analytics.

Du Bois has led the digital experience management team since joining Allianz Life in 2010, recently adding the marketing analytics and customer relationship management team to the unit.