Actually, that is quite a brilliant model and idea. Not only should this impact investment program garner investors, it should coax Big Pharma into the impact investment area. Remember the book and film, The Constant Gardner? Think that but in a good way.
The problem with the program, the FA told me, wasn't that it wasn't good, it was likely with his pitch: It was too smart, he thought. It took him too long to explain everything to prospects. So he was changing direction. He wasn't giving up, rather he is dumbing down.
The new pitch: "How would you like to get in on the next Viagra?..."
Oughta have an impact, for sure.
Let's hope the program gets funded.
It could be a great investment model for future offerings.