Directing visitors to a website might get harder too. “Gmail will allow any video on YouTube to be able to be natively consumed,” said Barber. In other words, the email recipient will not be taken to a website, the content will function right in the email.
10. Tougher Restrictions
The United States CAN SPAM rule state that we can send one email to every address before they opt in. Barber stated that spam costs the global economy $20 billion.
“Some governments have gotten smart about spam. Every other country is penalizing, he warned. He referenced CASL, Canada’s anti-spam legislation, and European Union’s GDPR and gave examples of big fines if companies sent emails without the right opt-ins
Mike Byrnes is a national speaker and owner of Byrnes Consulting, LLC. His firm provides consulting services to help advisors become even more successful. Need help with business planning, marketing strategy, business development, client service and management effectiveness? Read more at ByrnesConsulting.com and follow @ByrnesConsultin.