The marketing messages can also be humanized if they come from the employees. By having more employees being social, it can attract new customers and partners, while also building stronger relationships with groups like the media. Additionally, company leaders can get authentic feedback from social networks, as it comes directly from clients and prospects and is not filtered through the company ranks.
McIlwain also believes a program like this helps with internal relations, with increased employee retention and better recruitment.
For many in the industry, they should start taking advantage of the power of their employees.
Note: Hootsuite does have a product that helps firms “amplify” social sharing from employees within an organization. It is designed to expand reach through employee advocacy.
Mike Byrnes is a national speaker and owner of Byrnes Consulting, LLC. His firm provides consulting services to help advisors become even more successful. Need help with business planning, marketing strategy, business development, client service and management effectiveness? Read more at ByrnesConsulting.com and follow @ByrnesConsultin.