Gesa can now take advantage of formerly lost loan opportunities through easy-to-access, easy-to- understand cross-sell and upsell prospects. It can salvage incomplete or abandoned loan and member applications and transform them into active leads that employees can convert into new members and new member loans.
The company expects a significant return on its investment and up to a 15-20% increase in sales in the first year alone, with additional returns over time.
Deepening the Commitment
Other business benefits will include improved member engagement and stickiness as cross- and upsell numbers increase, deepening relationships with members and boosting retention in addition to sales.
“Once the new platform is in full production, we can help Gesa initiate phased deployment of additional services such as wire transfers and payments; change-of-address capabilities; self-service troubleshooting; and additional service requests that will no longer necessitate lengthy in-person activity by credit union employees,” Terafina’s Hasan explained.
By the end of the year, Gesa expects to have fully transparent systems and workflows with
only nominal data entry tasks required from employees who can then maintain their focus on the members—and continue to strengthen Gesa’s “people helping people” commitment.