8. Afterwards. Your friends will likely get in touch to thank you. They will start talking about next year’s event.
Rationale: You can bring up the names of friends they brought to the table for free drinks earlier in the evening. Can you get a proper introduction?
How we do it: People usually send thank you notes or e-mails. We catch up with people who visited our table and vice versa.
This is an inexpensive way to treat your friends and invite a few clients into your personal life. It strengthens the relationship and can lead to more business.
Bryce Sanders is president of Perceptive Business Solutions Inc. He provides HNW client acquisition training for the financial services industry. His book Captivating the Wealthy Investor is available on Amazon.