This spring it launched a web-based marketplace to provide another way for investors to find suitable projects, and vice versa.
“Impact investing when done correctly is a deeply personal process that aligns return-seeking capital with the investor’s values,” Hale says. “The financial advisor is the person who can make that real and effective.”
The company’s funny name is a play on different words—including “accountability” and the “K-factor,” a marketing term for the viral quality of online content.