A former Ameriprise trio in Florida with $115 million in advisory, brokerage and retirement plan assets, has joined LPL Financial’s broker-dealer, RIA and custodial platforms, according to a news release.

Financial advisors Rob Elstad, Steven “Coert” Van Voorhees and Bill Blankenship are based in The Villages, Fla., where they cater primarily to retirees and their families, with services such as  financial planning, investment management, estate planning, tax planning strategies and charitable giving.

“We believe financial advising goes beyond numbers and investments; it's about having a heart for people,” Elstad said. “We appreciate being able to help guide individuals through significant financial decisions and offering support during challenging life transitions, such as retirement planning or coping with the loss of a loved one.”

Formerly known as Van Voorhees, Elstad & Associates, the team, which has a total of about 60 years combined experience, is rebranding to Momentum Wealth with the move to LPL, the release noted.

Van Voorhees began his career with Ameriprise in 2006, according to BrokerCheck. Elstad began with Ameriprise and IDS Life Insurance Company in 2001. He left in 2007 for Riversource Distributors Inc., and rejoined Ameriprise in 2015. And Blankenship started his career in 2001 with A.G. Edwards and Sons Inc. He moved to Wells Fargo in 2008 and joined Ameriprise in 2014.

“We recognized a shift in the industry and felt the franchise system wasn’t working for us anymore,” Van Voorhees said in a statement. “LPL gives us more freedom and flexibility in how we operate so we can focus entirely on our clients without corporate influence. Our ultimate goal for the practice is to take care of clients first and service them the way they want to be served.”
Blankenship said he feels strongly that the move to LPL will allow him to run his business as he sees fit. “Clients will appreciate the simplistic, user-friendly online platform, as well as the additional resources and research that we now have access to,” he said.