LPL Financial today announced that Equity Design Group, a Wausau, Wis.-based firm with  $520 million in advisory, brokerage and retirement plan assets, has joined its broker-dealer, RIA and custodial platforms.

Formerly with Osaic, Equity Design Group was co-founded in 1997 and is led by financial advisors Jason Hohenstein, Kevin Snow and William Zoromski. The team also includes seven financial advisors and several support staff. 

Hohenstein, Snow and Zoromski started their careers with C.R.I. Securities Inc., with Snow starting in 1989 and Hohenstein and Zoromski in 1995, according to BrokerCheck. They have worked together at several other firms, including SagePoint Financial, where they stayed for 12 years before moving to Osaic in September, according to BrokerCheck.

The release noted that the firm was looking to partner with a firm that would help streamline its operations and “elevate their client experience.”

“From our first meeting, we felt the sincerity of LPL’s approach and really got the sense that the company is constantly looking for ways to help us serve our clients better,” Hohenstein said in a statement. “We were also impressed by LPL’s technology and integrated business solutions, which will help us improve efficiencies."