“We are seeing a maturity in ages of new users," said Jayme LaCour, Putnam's director of social media, adding that the average age of advisors using social media has jumped in five years to 44.
Among the 17 percent of advisors not using social media, 28 percent said they were “absolutely certain” they would start using it for business in the next three years, according to the survey. That figure is up from 9 percent last year.