Ultimately, most firms should seek balance. Like most cocktails, if you only use one ingredient you either end up with a drinking problem or a bland liquid that should have been water. Very few firms can say that they have done everything they can to create opportunities and service clients as a firm. At the same time, there is nothing wrong with having a star and encouraging those with talent, ambition and a willingness to develop and go further.
The key in finding the mix is consistency. The choice of strategy is up to every firm, but you can’t have a “no name on the uniform” strategy and expect your players to sell jerseys. You also can’t rely on “superstars” and then complain that they are prima donnas.
www.highsnobiety.com/p/cristiano-ronaldo-psg-juventus-sale-jersey/
Philip Palaveev is the CEO of the Ensemble Practice LLC. He’s an industry consultant, author of the books G2: Building the Next Generation and The Ensemble Practice and the lead faculty member for the G2 Institute.