Lunch, prepared on-site, could look like this: fire-roasted whole salmon, rock samphire, saffron and fennel aioli, baked sweet potato is one course, providing vital vitamins, protein and omega-3 fatty acids. A specially-tailored macronutrient eating plan is available for an extra £1,000 session with the nutritionist, using the data collated at the start of the course.

Henry Brown, 42, who recently left a consumer finance lender he founded five years ago, is considering the camp. He used to compete in Ironman World Championships and had a personal best marathon time of two hours 32 minutes (the world record is 2:02:57). Now he wants to keep fit while tending to a nagging Achilles tendon injury. Other fitness camps he attended were lower-key, less luxurious affairs. “You’d bunk up in whatever accommodation you can find and go out training,” he said. This one he hopes would be different.

“It’s not cheap, but at the same time you’re getting all those benefits,” he said. “I’ve chatted to other friends who go off on yoga retreats and they spend a similar amount.”

This article was provided by Bloomberg News.

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