All in the Details
The collaboration does not extend to any shared mechanics or engineering that link the 640-hp sports car and the Phenom 300E jet, which can cruise up to mach 0.8 with a 2,010 nm range. Instead, it’s a cosmetic duet.
There’s a matching gloss and satin-gloss combination of paintwork unique to the collaboration, with upper parts of each conveyance painted a Platinum Silver Metallic that transitions to Jet Grey Metallic at the bottom; a trim line in Brilliant Chrome and Speed Blue divides the two tones. The car’s air intakes are also painted in Brilliant Chrome to match the leading edge nacelles of the plane.
Seats in each vehicle feature red pull straps with a Speed Blue accent stitch and carbon-fiber trim, while the steering wheel design mimics the aircraft’s yoke. And in a nod to the interior of the plane, the 911 will have the only chalk-colored Alcantara roof lining available from Porsche; most linings inside modern Porsches are black.
Elsewhere, the door sill trims have “No Step” lettering that matches the same text on an aircraft wing, and the LED door projectors illuminate the “Duet” logo on the ground, which each customer has the option to customize in order to mark each conveyance as their own. The aircraft registration number appears on both the car’s rear wing and key.
These are the tiniest of details, sure, but it’s the same status branding behind paint jobs that create 13% price bumps on $373,000 Rolls-Royces. In elite circles, these can make for a good investment in the long run.
A private jet sounds much better than wristwatch and luggage pairings, although each Duet comes with those, too. Deliveries begin in late 2021.
This article was provided by Bloomberg News.