Financial planning professionals have a new place to access wisdom extolling the merits of active management.

Baltimore-based T. Rowe Price and the Financial Planning Association (FPA) announced on Wednesday a strategic partnership to support educational initiatives regarding active management targeted toward FPA members.

“T. Rowe Price has been a leader in active investment management for more than 75 years, which means our members and CFP professionals will benefit from their knowledge and approach,” FPA President Shannon Pike said in a released statement.

Under the partnership, FPA’s 24,000 members will be able to access T. Rowe Price’s investment and retirement content and share it with their clients.

T. Rowe Price and the FPA will also collaborate on additional initiatives, including the integration of the asset manager’s experts with select FPA chapters throughout the country.

Chapter-by-chapter participation in the T. Rowe Price initiatives will be optional, according to the FPA.