This is at least the second significant deal GM has dangled to blunt the impact from the new Navigator. In November, GM offered Lincoln owners a $5,000 incentive to trade in any model since 1999 for a new Escalade.
The moves seem to be working: Escalade sales are up this year, and average transaction prices have risen slightly, according to Cain, the GM spokesman. Big luxury SUVs that are seeing deliveries declines through March include the Mercedes-Benz GLS, Land Rover Range Rover and Lexus LX.
“This is a particular battle that GM doesn’t want to lose ground in,” LMC’s Schuster said. “It speaks to the importance of the Escalade.”
This article was provided by Bloomberg News.