Hack Golf
TaylorMade sponsored a 15-inch cup tournament last month, aiming to make the sport faster and easier. The brand also co- sponsors a website with the PGA of America with the goal of “crowdsourcing the future of golf.” The site endorses Hack Golf, a movement to figure out the parts of golf that aren’t fun and fix them.
Even with the decline in participation, the sport of golf may be healthier than people think, said Casey Alexander, a New York-based analyst at Gilford Securities Inc. With better weather, the number of rounds played is likely to rebound -- along with sales, he said. Growing interest in golf in Asia could also are helping offset a slump in the U.S.
“In Asia, golf is growing just fine,” Alexander said.