Sales in March were so brisk that some products went on backorder. Calabrase said volumes remain high and might require another backorder period at some point in April. The larger question, he said, may be whether companies have the supply to meet demand.
Golf sales for both SkyTrak and The Net Return are typically strongest in the winter months, as golfers prepare for an off-season of practicing at home. This boost in March and early April comes right as business would normally be slowing and could cannibalize some demand from the next off-season.
The prolonged time away from the course might permanently reset the market, Crawley said. Simulators won’t replace the full golf experience, but they offer people an alternative that could remain attractive even after courses reopen.
“You have a whole group of golfers who’ve never realized that you can walk out to your garage, play a quick 18 holes and really get good feedback on how you’re playing,” he said. “That’s going to be very eye-opening to a large segment of the golf population.”
This article was provided by Bloomberg News.