Former Google Exec To Head Dynasty's Marketing Efforts

Gordon Abel has been hired as senior vice president, director of marketing, by Dynasty Financial Partners, a support platform for independent financial advisors, the company announced Tuesday.

Abel will be responsible for expanding the visibility of Dynasty’s brand and for working with its network of firms to build their brands and develop their marketing strategies.

“Dynasty recently passed the five-year milestone and we are now ready for the next chapter in telling the Dynasty story. As the firms in the Dynasty Network grow, they also want to expand the visibility of their brands in their respective markets,” Dynasty CEO Shirl Penney said.

Abel most recently worked at Google as head of industry, financial services, overseeing the enterprise relationships for MasterCard and JPMorgan Chase. Prior to that, he was executive director at JPMorgan Chase, leading agency and strategic marketing partnerships and digital marketing.