Furthermore, we’re creating model portfolios. In addition to advisors using Portfolio Sync to directly integrate client accounts, they also need to create hypothetical portfolios. We accomplish this already in Excel, but many want to leverage a web-based version to use for allocation testing and/or client document generation. It’s also helpful for Mac users.
Lastly, we’re expanding our integrations to custodian platforms. Our clients appreciate the value of integrated technology infrastructures. We have made significant investments via our Portfolio Sync capabilities, to facilitate the integration of client holding data. We will be taking that investment further by deepening our integrations with several of the leading custody platforms in the market.
Hortz: Can you give advisors some advice on how they can best partner with financial technology companies like yours?
Brown: It all depends on what you’re looking for in a fintech partner. While YCharts technically is [a] software-as-a-service (SaaS) company, I like to think of us as a software company as a partner (SCaaP).
I like to tell advisors that if your business is vanilla and one-size-fits-all technology solutions work just fine for you, then evaluate your technology vendors only on their functionality, reliability and price. But if your business is unique and dynamic, and you need solutions that can morph to meet your unique business needs, find a financial technology company that truly cares to develop a relationship with you and your business: Will you have a dedicated account manager? Will you be given a direct number to call when you run into trouble? Are you going to be charged when you call for help? These are a few of the considerations I like to pass on to advisors who are evaluating fintech solutions.
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