7. The class system when traveling. Cunard has the reputation for having the last of the ships with this structure. The two Grill Level categories have their own dining rooms, cocktail lounge and shared sun deck space. Other cruise lines may have their own versions to some extent.
Advisors: The cost is substantially more than the entry level cabins, but you find yourself among people prepared to pay for privacy. Be aware the very top tier of these accommodations may have their own dining rooms integrated their suites, eliminating the need to dine where others can see you.
8. Work through intermediaries. The very wealthy are often collectors. They are known by sight and expressing interest in a painting or piece of jewelry can drive the price up. On an everyday level, they also need groceries and clothing cleaned. They “have people” who act on their behalf, so they can focus on other stuff.
Advisors: It may be possible to get to know these people. Lawyers and accountants who act on their behalf in the public sphere tend to be visible. You can learn a lot by word of mouth. In some cases, the people who act as agents for celebrities and sports figures may be public information.
9. They give anonymously. Great wealth often comes with the responsibility to use their money for the benefit of others. Old Money has patronized museums for generations. If you review the annual reports of major nonprofits like museums and hospitals, you will see the category “anonymous” in various donor categories.
Advisors: These donors might not want their names listed under high giving categories, but they might serve on the board of trustees or the gala committee. If they serve, they likely attend those events.
The wealthy have many strategies to buy privacy. It is possible to penetrate the veil and enter their world.
Bryce Sanders is president of Perceptive Business Solutions Inc. He provides HNW client acquisition training for the financial services industry. His book Captivating the Wealthy Investor is available on Amazon.