There is also a lot more that companies can offer under the banner of "wellness." For example, Netflix set one bar with unlimited parental leave.
Workplace yoga classes have become almost standard, too. Kesmodel has seen companies hand out Fitbits to all employees in conjunction with a wellness challenge.
Other perks: onsite acupuncture, life coaches and breastmilk shipping for traveling moms, according to Glassdoor.
The idea is not necessarily to prevent diabetes and heart disease to save dollars years down the line, but instead to make people happy now.
"Employees are there a year or two, they are young, it's not going to impact the company now," says Kesmodel. "But what it will impact is whether that employee is vibrant and productive today."