In 2015, blueberries were added to menus in more than 8,000 chain restaurant locations, according to the council, which has also worked with Dairy Queen, Wendy’s Co. and Red Lobster in recent years. The council says its efforts have led to higher demand.
The American Egg Board focuses on dining chains with at least 600 locations, said John Howeth, the group’s senior vice president of market development. The top four it targets: McDonald’s Corp., Burger King, Dunkin’ Donuts and Starbucks Corp.
In November, the board, along with agency BBDO Worldwide Inc., relaunched its “Incredible Edible Egg” ad campaign from decades ago with the tagline: “How do you like your eggs?” But the name has been shortened. It’s now “The Incredible Egg.”
This article was provided by Bloomberg News.