“Getting that picture backstage, on stage, in the dressing room – it’s hard to put a price on that, especially if you’re a big fan of the theater,” he says.
The importance of social media and showing your followers your unique experience can’t be understated. Hill notes that he always “has the customer photo in mind” when designing the tours. Broadway has long been a major draw for tourists to visit New York. According to the Broadway League, attendance in the 2017-18 season reached 13.8 million people and grossed $1.7 billion. About 7.9 million of these tickets were bought by visitors. David, who has arranged VIP experiences in New York’s music and sports scenes for the past 10 years, says he doesn’t know of any venture offering a service similar to Hill’s. Before Broadway Plus opened, he would have to coordinate VIP experiences for clients with individual theaters and productions.
Hill says he serves a wide range of customers, with his prime audience families visiting New York, especially those with teens who love Broadway.
That was certainly the case for Blauvelt, whose 15-year-old son Andrew plays the tuba and loves sitting in the first row of the orchestra, directly behind the conductor, so he can watch the musicians.
The day after their Broadway Plus tour, when they were at Kinky Boots (again) for its final show on April 7, they ran into Hill, who remembered Andrew’s interest in the orchestra and invited him to talk with a former conductor in the audience.Although Kinky Boots has now closed on Broadway, Blauvelt says that when her family falls in love with their next show—“We’re repeat theater goers; we become attached to a particular performer”—she’ll contact Broadway Plus again.
This article was provided by Bloomberg News.