He said to take a reporter's call, even if the story does not seem like a fit. "Reporters are very nervous about letting the story get out there," shared Dahl. That means they might call you about investing in Beanie Babies, but there is actually a bigger story about alternative investing. He added, "Keep in mind, there are people like me that can change the direction of the reporters' stories."
"We need more and more stories," said Dahl. "We need examples, which is the hardest thing, as you need to protect your clients." If advisors have clients that will share their stories, this is a great way to get coverage.
Dahl advised advisors to think the way reporters think, saying, "When people pitch, they don't pitch it the way we need it." He said not to lie. He also said to come up with fresh ideas, as the industry is very competitive. Advisors should be sensitive to deadlines, but reporters almost always have deadlines in today's environment.
Dahl ended his presentation letting advisors know they should be sensitive to whom they are talking with, stating, "The job doesn't pay well, plus it has long hours and tough bosses like me."
Mike Byrnes founded Byrnes Consulting to provide consulting services to help advisors become even more successful. His expertise is in business planning, marketing strategy, business development, client service and management effectiveness, along with several other areas. Read more at www.byrnesconsulting.com.