If companies need committees, he said there should be a facilitator, secretary, scribe and scapegoat. (ha)
If a ton of resources go into a video that nobody watches, then the joke is on you. Do not be bland or you will be left with mediocrity.
How To Be Funny
Plain and simple, keep product and services out of it. “Focus on the pain that your product (or service) solves, shared Washer. He explained how picking actual client quotes can create tremendous rapport.
Start with the humor efforts within the organization. If internal efforts fail, consider partnering with a local film school or improv theater.
Regarding how easy it is to get resources to help, Washer joked, “$1,000 for a college student is like two and a half million dollars.”
His last piece of advice was to be politically correct and avoid pointing out any group. “Keep the focus on the pain of your customers,” shared Washer.
Mike Byrnes is a national speaker and owner of Byrnes Consulting, LLC. His firm provides consulting services to help advisors become even more successful. Need help with business planning, marketing strategy, business development, client service and management effectiveness? Read more at ByrnesConsulting.com and follow @ByrnesConsultin.