Even after a provision has been created, employees may still feel hesitant about what they can and cannot share about their company. So, Navex Global provides their employees with a sample copy or pre-made content that is ready to share on social media. Banks said employee messaging should match what you want the company brand to be on social.
“Employees can feel confident that their message is approved by their organization,” added Banks. He also added that employees could exhibit an alignment and affirmation for what spokespeople are saying to the public.
Recent Twitter updates allow for practices to use live video, a feature that is becoming popular, according to the Cisco Visual Network Index. Social media scheduler Hootsuite recommends using live video for product launches and important events. They also recommend using social media for social listening, a method that’s used to discover how the public perceives a company’s brand or an entire industry. Use the Twitter-force, Luke.