Cohen & Steers has appointed industry veteran Paul Zettl to the newly created position of senior vice president, head of global marketing and chief marketing officer.

Zettl has more than 25 years of financial services experience. He will lead strategic marketing initiatives for all client channels and platforms worldwide.

Zettl most recently worked as group vice president, head of product marketing and offer management at T. Rowe Price, based in Baltimore. Zettl earned his bachelor's degree in political science and economics from the State University of New York College at Cortland.

Founded in 1986, Cohen & Steers Inc. is a global investment manager specializing in liquid real assets. The firm is headquartered in New York, with offices in London, Hong Kong and Tokyo.