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...These new partners are part of a three-year effort to improve the financial well-being of 1.8 million LMI households in America. Common Cents' goal is to gain scalable behavioral insights for new features and products that can improve financial decision-making in an economically viable way for businesses.
The Common Cents approach to designing financial interventions is informed by a three-step process for behavioral diagnosis that includes identifying the specific and desired key behaviors, removing the barriers impeding that behavior, and then amplifying the benefits of that behavior.
Common Cents recently shared the results of its work with 17 behavioral design partners in 2016 as part of its Annual Report. Once fully rolled out, Common Cents expects its 2016 interventions to have a direct positive impact on hundreds of thousands of LMI households."
Source: MaketWired