Is this just the first of many fee-based products to come from Jackson? Sward allows that the company has filed with the SEC to offer a fee-based version of its Investment Only Variable Annuity (IOVA)—i.e., one without any living or death benefits—called Elite Access Advisory. It's expected to launch in the first quarter of 2017. "Jackson routinely assesses the marketplace, evaluates the risks and reviews its product offerings," he concludes.

Stay tuned.

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