Although men might find these topics interesting as well, Saperstein says the $10 billion in loans targets women because they look for information in different ways.
“Women want to talk to people about starting their own business,” Saperstein said. “They want to meet like-minded entrepreneurs. We can bring to them the expertise and a network of professionals.”
Loan amounts will depend on the business and industry. “Our loan sizes are a big, broad range from a few thousand to several million,” said Saperstein.
A third priority of the expansion is to help women improve their financial health by providing tools and education that support them and their families.
“Women have less confidence than men about managing their finances, so we want to take the tools and the platforms that we already have and spread the word to women on how to use them,” said Saperstein.
“We’re specifically speaking to women through different channels about how to use tools like our mobile app to save and invest more through automation.”
The channels include social media, the Chase.com platform online and events while the tools include online banking and a new product called Youinvest.com.