The Korean firm’s revenue rose about 175% to 237.2 billion won in 2016 after Estee Lauder’s initial investment. Sales reached 469.1 billion won last year, according to Have & Be’s annual report.

In the January interview, Lee attributed his success to trying to make products that didn’t exist before.

“We strived to make everything different,” he said. That’s “what made us stand out.”

This article was provided by Bloomberg News.

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