An ambitious plan by Jared Kushner’s family to recast its indebted Fifth Avenue office building as a luxury architectural trophy is collapsing, setting off a chain of events that may imperil the Kushners’ ownership of a property central to their real estate empire.

Their partner, Vornado Realty Trust, is telling brokers to plan for a much more mundane renovation that would leave the property as an office building, according to three people familiar with the matter. Vornado Chairman and Chief Executive Officer Steve Roth was never enthusiastic about the Kushner plan although until now he hadn’t stood in its way.

Putting an end to the Kushner effort -- to salvage their overpriced investment by turning it into a Midtown jewel with expensive condos, a hotel and five-floor mall -- could have profound ramifications for the family. Vornado, which owns 49.5 percent of 666 Fifth Ave., is unlikely to invest further in the property without first being reassured of its future, said three people familiar with Roth’s thinking. That means returning to the negotiating table with lenders -- a battle that could result in Kushner Cos.’ losing control of the building, said the people, who asked not to be named discussing private deals.

A Kushner Cos. spokesman said nothing has been decided.

“As equal partners, Vornado and Kushner have been exploring a range of options for the future of 666 Fifth Avenue,” he said in an email. “All options are still being assessed, and no decision has been made about which option to pursue. Any implication that an agreed upon path has been reached or that there is contemplation of an outcome that would be to the sole benefit of one party over the other would simply be wrong.”

A spokeswoman for Vornado didn’t return several requests for comment outside of normal business hours Sunday.

Sending a Signal?

Roth is famously press shy and private and has instilled that ethos in other company executives. When he suffered a minor heart attack in August -- something that many publicly-traded companies would immediately disclose to investors -- it took more than a month for the news to break. So Vornado’s switch of directions for 666 Fifth is probably leaking out for a reason, according to three people familiar with him: he’s signaling to any lenders or investors who may still be interested in the Kushner effort to back off, the people said.

It’s a sharp reversal. As recently as March, both Vornado and Kushner were looking at a massive windfall from Anbang Insurance Group. The Kushner family stood to gain a $400 million cash payout from a deal being discussed with the Chinese insurer, while realizing their dreams of building a glamorous skyscraper. But Anbang, which had previously bought up several major U.S. properties, including the Waldorf Astoria hotel, pulled out of the negotiations amid a public outcry in the U.S. over conflict-of-interest concerns and a crackdown by the Chinese government on overseas investments.

The Kushners bought the tower a decade ago at the height of the market and it turned into an albatross shortly thereafter when Manhattan real estate prices collapsed. It has lost money for years, and has been a lightning rod for controversy since January, when Jared Kushner, the company’s former chief executive officer, entered the White House as a senior adviser to his father-in-law, President Donald Trump. Before joining the administration, he met with executives from Anbang and South Korea to pitch the grand re-imagining of the tower. Kushner Cos. executives also approached investors in Saudi Arabia, France, Israel and Qatar.

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