“A bull is always aggressive, but I would like to give us a new philosophy toward the future: A bull can be gentle,” he said last year.
Roughly 5 percent of the company’s global buyers are female, according to Lamborghini, and most of them live in the U.S. and Europe. (In the U.S., women buy 53 percent of all small SUVs and 48 percent of small premium SUVs, according to J.D. Power & Associates.)
The SUV is also expected to help boost the brand in China, the world’s largest auto market, where buyers prefer large sedans and crossovers. Last year Lamborghini sold a mere 188 units in China, compared with 303 in the U.K., a market 90 percent smaller.
Deliveries of the Urus start in Spring 2018.
This article was provided by Bloomberg News.