With last year’s market roller coaster ride still fresh in investors’ minds, now is the time to talk to them about the deployment of a variety of risk management solutions including annuities. For those who felt stressed during the 2020 market crash, show them how potential solutions could have made the ride less turbulent.
Your Opportunity
It’s clear that investors who work with advisors recognize the value they provide during times of crisis, but about a third of the investors we surveyed do not. The opportunity to build your practice and serve new clients is there. Use your experience navigating financial crises of the past to build relationships with new clients—and solidify trust with those you already serve.
Craig Hawley is head of Nationwide's annuity distribution.