The Manual Route
Even if corporate doesn’t offer a technical solution, or if the solution did not make the budget this year, advisors without access to one should still maintain listings and social sites because the benefits are too great to ignore. Advisors should be sure to set aside two one-hour windows each week and commit to investing that time to boost visibility by creating relevant and engaging social content with community-targeted messages. They should also review listings every X months for accuracy. For financial advisors working for a corporate brand, once you’ve achieved success the manual way, it’ll be easier to make the case for a corporate-provided automation solution.
Jon Schepke is President and Founder of SIM Partners (www.SIMPartners.com). SIM Partners technology empowers major brands to maximize digital marketing results at a local level. Contact Jon at [email protected].