Trend No. 9: Contextual Privacy Boosts Brand Value
“The seemingly never-ending news of data breaches and unauthorized uses of personally identifiable information leads to growing customer concerns about their privacy, making them hesitate to use digital tools from risky companies,” the authors say...
Trend No. 10: The Public Cloud Accelerates Business Innovation
“The public cloud is a juggernaut that is reinventing computing and the high-tech industry itself,” the authors conclude..."
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