By offering a free annuity analysis, advisors can create a pipeline of leads with investable assets, people who can likely be turned into clients.
The list price for the Annuity Advisor is $200 per month for new clients, which seems reasonable to us. For existing Rixtrema clients, significant discounts are available.
Riskalyze
Riskalyze is perhaps the best known and most popular third-party client risk assessment tool available today. The firm has a technology that calculates an investor’s risk tolerance, according to a patented “risk number,” and claims it can engineer the risk in a portfolio to fit your clients’ unique and individual risk preferences and meet their expectations with a 95% mathematical confidence.
This can also be used as a lead generation tool, though, because you can ask your prospects to go through a brief process to arrive at the risk number they can comfortably accept. When you run the clients’ current portfolio through the Riskalyze process, what you discover is that the risk numbers and the portfolios often diverge significantly. When you demonstrate this to a prospect, turning him or her into a client becomes an easy task.
The core Riskalyze Pro package, which includes these capabilities, costs $145 per month for a single user, though volume discounts are available. A premium version, with even more features, starts at $245 per month for a single user.
If you are looking to generate new business, your existing providers may be the best place to start your search.