LPL Financial has added two members to its management committee by hiring one and promoting a managing director, the San Diego-based firm announced.
Kabir Sethi will join LPL on May 2 as chief product officer with responsibility for LPL’s technology capabilities and wealth management platforms. He will lead product strategy, development and management to drive products that will benefit LPL advisors, RIAs and institutions.
LPL Managing Director Matt Enyedi will shift from LPL business solutions to head of national sales and marketing. He will lead the teams focused on growing LPL’s relationship with its advisors, RIAs and institutions and helping advisors grow their relationships with their clients.
Sethi joins LPL from Merrill Lynch, where as head of digital for Merrill Lynch Wealth Management he had oversight of the digital platforms serving the wealth management business, including the financial advisor and client experience, wealth planning and advisor digital presence and acquisition.
Enyedi joined LPL in 2003, serving in numerous roles throughout the years, most recently as managing director, LPL Business Solutions, where he was responsible for developing and deploying a suite of professional services to support advisors as business owners. Previously, he served as executive vice president of national sales.