As Wilson’s morning mountain routine suggests, he’s a fervent adherent of the West Coast lifestyle and owns Vancouver’s most valuable home, a waterfront mansion valued at $60 million. A former swimmer, his competitive instinct still burns even as he speaks of the value of mediation and mindfulness.

“For all his West Coast vibe, you don’t succeed in retail by being a surfer dude," consultant Gray said. “He’s savvy and a strong business guy."

Wilson embraces the contradictions as he sips a cappuccino in a hotel in New York’s SoHo neighborhood.

“I’m Greenpeace on the left and Attila the Hun on the right.”

This article was provided by Bloomberg News.

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