Social media posts by celebrities arguably drive floatie sales: According to Google Trends, searches for “swan pool toy” spiked in the weeks following Swift’s Instagram post with the inflatable. Such posts have also helped bring retail buyers on board: Big Mouth said Target approached the company about its pool floats after an employee spotted the toys on personal Instagram and Facebook feeds.
“It’s an Instagam and Facebook world,” Wampold told Bloomberg. “Everyone wants that share and that like. Posing with a big giant Tootsie Roll noodle is a great way to make that happen.”