For hardcore sports car enthusiasts, the Porsche Design Tower offers six “man caves"—expansive areas where a gallery of cars can share space with a lounge, bar and billiard table. The developer is billing these as a place where friends can share cognac and cigars as they admire some high-end chrome and rubber. The caves cost between $1.8 million and $2.5 million each, he added.
There will be services for the human residents, too—even the ones who may not care much about cars. In addition to 24-hour valet and security service, the tower will include a spa with treatment rooms featuring Vichy showers, a sun deck with pool and beverage service, a sunset terrace with twin, oversized spa tubs, an exercise facility overlooking the beach, an oceanfront ballroom and multipurpose clubrooms that include a movie theater and a game room. Most units will have oversized bathrooms, pools and summer kitchens on 15-foot-wide outdoor balconies, he said.
“It’s like staying in a hotel without all the guests you don’t know,” he said.
The developer broke ground on the site in April. With about three-quarters of the units presold for about $500 million, the tower is expected to open in early 2016.
The majority of units will serve as vacation homes, predominantly for wealthy residents in the U.S. Northeast and South America, with maybe 30% of the units occupied year-round, Dezer said.
Dezer has already built eight towers, including some with the Trump name, in Sunny Isles Beach and his family owns some 27 acres of oceanfront property. He said he has a 20-year exclusive license with Porsche Design and plans to build unique luxury buildings in other markets.