Video Advertisements
If a picture is worth 1,000 words, a video is worth 1,000 pictures!
Across all social media platforms videos are emerging as the medium of choice. The number of digital video viewers in the United States reached 239 million in 2020, and according to a 2021 Biteable survey, 74% of marketers said video has a better return on investment than static imagery.
People love sharing videos, especially if the information is easily interpreted in a short amount of time, is of reasonable to high quality and invites conversation. Visual media are also easier to consume than text.
Towards The Future
The pandemic has upended the way advisors conduct their businesses, and many in the industry feel that they’re not up to speed on social media best practices. The reality is these platforms are constantly evolving, with new product offerings always being introduced, for both B2B and B2C marketers.
LinkedIn, for example, recently introduced Articles for Pages, an in-app feature that allows you to publish articles from your LinkedIn page. According to LinkedIn, the platform plans to allow qualifying companies to publish in-app newsletters in the near future.
The tech landscape is still rapidly expanding, as are social media platforms. Moving on a nimble basis is essential, and LinkedIn ads can provide a way to get your business noticed, quickly, easily and cost effectively.
Susan Theder is the chief marketing and experience officer at FMG Suite.